Monday, February 14, 2011

Cross Country: Direct dairy sales give some farmers an advantage (Capital Times)

Excerpt taken from article from John Oncken, "Cross Country: Direct dairy sales give some farmers an advantage"

...The Baerwolf brothers, James and Robert, a third generation dairy farm family located some four miles north of Sun Prairie, are in their third year of adding value to their milk through their Sassy Cow Creamery.

James Baerwolf told the conference attendees how his family sought more control over the milk production from their 600 cows: 400 raised in a conventional freestall dairy and about 200 organic-raised cows on another farm.

After a good bit of looking, studying and pondering, the two families decided that producing fluid milk sold in plastic bottles was the way to go. "There were no farmstead fluid milk facilities serving the Madison-Milwaukee area," James Baerwolf says. "We realized that consumers want to know where their food comes from and we are a family farm."

Sassy Cow Creamery was built from the ground up and opened in May of 2008. It now sells organic and conventional milk in whole, 2 percent and 1 percent in about 120 stores in southern Wisconsin and in the store located at the front of the creamery.

In addition, Sassy Cow makes and sells ice cream and recently began making cheese curds. (Marketing manager Kara Kasten-Olson is a licensed cheesemaker.)

The store at Sassy Cow Creamery is open seven days a week and offers all the dairy products produced there and a look into the creamery itself through windows.

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