Thursday, October 24, 2013

Cabela's Announces Sun Prairie Location (City of Sun Prairie Press Release)

Cabela’s has publicly announced their intention to build an 86,000 s.f. retail facility in the Prairie Lakes Development, located at the northeast corner of U.S. 151 and Grand Ave.  The store will open in Spring of 2015, and will employ approximately 200 employees.   Official plans have not been submitted, but the City anticipates this occurring in the next couple of months to ensure approvals in time to allow the store to break ground in the Spring of 2014.

Mayor John Murray released the following statement.  “We’re very excited that Cabela’s has announced a new store in Sun Prairie.   This national retailer makes Sun Prairie and Prairie Lakes even more of a destination for shoppers, but especially for sportsman and outdoor enthusiasts. We look forward to welcoming hunters, fisherman, and boaters from South Central Wisconsin as well as those who come to enjoy all that the outdoors in Wisconsin has to offer.”

Council President Mary Polenske also released a statement, saying “Our congratulations to both Cabela’s and Prairie Lakes on this announcement.  The City Council looks forward to this investment in our community, to continuing our partnership with the developer, and to working with Cabela’s to get their plans approved as fast as possible. ”

Neil Stechschulte, Director of Economic Development for the City of Sun Prairie stated “The fact that Cabela’s recognizes the quality of this site and wants to build a store in Sun Prairie sends a clear message to the national retail community that this one of the most desirable locations in the State of Wisconsin.  They will be a great user in a great development.  I want to acknowledge all the hard work that Prairie Lakes Development continues to put forward in attracting quality shopping opportunities to Sun Prairie, as well as the continued support of the Mayor and City Council for new projects in this area.”

From the Cabela’s Press Release:

Construction is scheduled to begin next year and Cabela’s anticipates a spring 2015 opening for the 86,000-square-foot store. It will be Cabela’s fourth store in Wisconsin, joining Prairie du Chien, Richfield and Green Bay. Also, the company operates a distribution center in Prairie du Chien.

The store will be located in the Prairie Lakes Shopping Center at Highway 151 and Grand Avenue. Prairie Development Ltd. is managing the development, which also includes Target, Costco and Woodman’s Market.

Cabela’s expects the store to employ approximately 200 full-time, part-time and seasonal employees. Most will come from Sun Prairie and the surrounding area.

The building will be built in Cabela’s next-generation layout, designed to surround customers in an outdoor-like experience with museum-quality wildlife displays. In addition to thousands of quality outdoor products, the store will include a large mountain replica, a Gun Library, Bargain Cave, Indoor Archery Range, Deli and Fudge Shop.

“Wisconsin has proven to be a Cabela’s kind of place,” Millner said. “We have a history of success in our Prairie du Chien, Richfield and Green Bay locations and we couldn’t be more excited to bring a store to Sun Prairie.”

Currently, Cabela’s operates 48 stores across North America with plans to open an additional 19 over the next two years.

The full Cabela's press release is available at:

Questions can be directed to:

Neil Stechschulte
Director of Economic Development
City of Sun Prairie, Wisconsin USA
Phone: (608) 825-1107

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