Woodman's has consistently told the City that they prefer to focus on building one store at a time, and that a more immediate opportunity in Menomonee Falls will be built before the Sun Prairie store.
And while Woodman's is chipping away at market share in Milwaukee, the delay in Sun Prairie could allow Roundy's to get better traction in the Sun Prairie market, said David Livingston, a former Roundy's executive who now operates a grocery consulting business. Roundy's opened a Copps grocery at the corner of Highway C and Highway 19 in 2007 and has plans to build a second store on Sun Prairie's east side. The Roundy's-owned Pick 'n Save store would close once the second Copps store opens, officials have said. In addition, A Target store is scheduled to open in this area this March.
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