Wisconsin Public Power Inc. has become WPPI Energy. The change was approved today at a meeting of the WPPI Energy Board of Directors. A new tagline – the way energy should be – and a new logo also were adopted to complement and highlight the company’s updated identity. “WPPI Energy is the best way to identify the company we’ve become,” said WPPI Energy President and CEO Roy Thilly. “It also provides quick description of what we do – provide reliable, affordable electric power to member communities for the long term.” WPPI Energy was founded in 1980 by 23 Wisconsin municipal utilities, establishing it as the state’s first municipal electric power company. The most recently added member – Preston, Iowa – brings WPPI Energy’s membership to 50.
Thilly said the new name, tagline and logo are meant to enhance the company’s strengths. Long committed to renewable energy, energy efficiency and conservation, WPPI Energy is leading the way in all three areas:
WPPI Energy will have sufficient resources in place six years early – in 2009 – to meet the Wisconsin and Michigan requirements that 10 percent of all electric energy in the states be supplied from renewable resources by 2015.
In the past three years, WPPI Energy has tripled funding for energy efficiency and conservation programs, from $2.38 million in 2006 to $9 million in 2009.
Illustrating its commitment, WPPI Energy broke ground this fall on a $6.9 million, 49,705-square-foot remodel and expansion project at its Sun Prairie headquarters, which is being built to achieve Leadership in Energy and Environmental Design, or LEED, New Construction Gold standards for energy efficiency and sustainability.
The new logo, three blue half circles joined together, identifies WPPI Energy as a strong public power partner.
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