2009 First Business Economic Survey of Dane County (First Business Bank)

This report highlights the findings of the 2009 First Business Economic Survey of Dane County, which was conducted by the University of Wisconsin’s A.C. Nielsen Center for Marketing Research in September and October of 2009. This was the seventh year for the study. The survey was sent to 4,568 businesses in Dane County that were reported to have five or more employees and was addressed to the CEO, CFO, President, and/or business owner.

The survey asked respondents to evaluate the current, and predict the future performance of their business on eight key economic indicators in each of the following areas: Sales Revenue, Profitability, Total Operating Costs as a % of Revenue, Capital Expenditures, Number of Employees, Overall Wage Change, Change in Pricing, and Operating Capacity. This year, as in past years, the survey also asked questions pertaining to changes in expenses. We also asked business owners their projections on the potential effect of the newly proposed legislature regarding healthcare reform, which during the timing of the survey was not finalized in any form.

Click here for additional information ranging from an executive summary to view the full report.

Click here for coverage of the survey results in the Wisconsin State Journal.

Click here for additional covervage in the Wisconsin State Journal.